DirectScot harnesses current and emerging trends in design for digital using flexible grids, flexible media and media queries to serve up the most appropriate experience. In short, DirectScot embraces the flexibility of responsive design, rather than seeing it as a hindrance.
We are currently in a period in which there has been a dramatic increase in the number of devices that websites are viewed on. Smartphone penetration continues to increase with more people predicted to access the internet via this method than PCs by 2013. At the same time we’ve witnessed huge growth in tablets, like the iPad and Kindle, presenting yet another range of screen sizes and capabilities for websites to deal with.
What is Responsive Design?
A design that can adapt to the constraints of the browser window or device that renders it, creating a design that almost responds to the user’s needs.
User interaction methods are also expanding meaning it’s no longer just about the pointer and keyboard. Touch, console controller, stylus and even voice are becoming increasingly important to consider.
The spectrum of screen sizes and resolutions is changing every day, and creating a different version of DirectScot that targets each individual device was deemed to be impractical. The challenge in developing the user experience for DirectScot, with responsive design in mind, was to ensure the best possible experience for the widest audience while future proofing it, as far as is achievable, for the changes in the digital landscape yet to come.
The time is right
Responsive design should help ensure that DirectScot is accessible and well presented to the widest audience, regardless of where and on what device they are accessing it from. As new and as yet unforeseen devices continue to enter the market, responsive design should help to ensure that DirectScot is future friendly.
Tell us what you think. You can comment on this blog by leaving feedback here. Please also contribute your views as part of the consultation on DirectScot.
The DirectScot Team